The broccolo way

Over the past 20 years, Laurie Broccolo has built Broccolo Tree and Lawn Care in Rochester, N.Y., into a $3 million company that offers lawn care and maintenance, design/build, integrated pest management and environmental consulting services.

When she’s not growing her business, Broccolo can often be found leading trade associations, writing for newspapers, blogs and books and teaching at Cornell University – activities that have earned her a reputation as an industry leader.

The thread tying all of these activities together is Broccolo’s passion for bringing nature into people’s lives.

Lawn and Landscape, 10/11/11

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