Leaner and greener

When Todd Pugh founded Todd’s Enviroscapes in Louisville, Ohio, 15 years ago, he was consciously building on a family tradition. “I started in the dirt and my business was homegrown,” says Pugh, who first began mowing lawns for extra money when he was in high school. “My grandfather was a farmer, and I was raised on a hobby farm.”

Today, Enviroscapes has 125 employees and $8.5 million in annual revenue. Yet when Pugh embarked on his journey to become a successful business owner, he soon learned that his greatest asset could also be a liability.

“I had to change my mindset from being a technician to a business owner,” he says. “I was a right-brained entrepreneur that said ‘OK, let’s do it.’ We weren’t focused.”

Lawn and Landscape, 3/31/11

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