Constant contact

Unfortunately, one of the worst stereotypes about contractors is often true: even good ones can find themselves too busy to communicate with their clients between service calls. Feeling stood up, customers begin to wonder if they’re truly getting their money’s worth; even worse, they become vulnerable to competitors’ pick-up lines.

Yet contractors do have the power to keep their clients from acting like a jilted boyfriend or girlfriend. Successful companies build strong relationships with their customers by communicating with them effectively.

Lawn and Landscape, 7/28/11

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